What is PlatPost and what does it do?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
PlatPost is a distribution assistant for founders, creators and small businesses. You tell it about your business once. It drafts social media posts that sound like you, you approve each one, and it posts the approved ones to your own accounts on 16 networks.
One idea, every network
Story
Number
Question
The problem it solves
Most small businesses have something worth selling and nobody hears about it. The owner knows they should post. They do it for a week, run out of things to say, and stop.
A calendar does not fix that. The hard part is the decision: what to say this week, in your own words, without making anything up. PlatPost does that part with you.
How it works, step by step
Six steps take you from nothing to a week of posts.
- Business Brain. You fill in one form: what you sell, who buys it, the problem it solves, how you differ, the words you use and never use, your goal, and the facts the writer may quote.
- Voice matching. You paste a few posts you wrote yourself. PlatPost measures how you write, for example your sentence length and whether you use emoji, and shows you a description you can edit.
- Drafts. You give one raw idea and pick a tone from 12. You get three drafts in different shapes: a story, a number and a question.
- Approval. You edit each draft, fill any gap, and keep it or bin it. Nothing is posted until you say yes.
- Scheduling. You drag a kept draft onto a day on the calendar and tick the channels. PlatPost posts it at the time you chose. You can pull any post back before it goes out.
- Results. The analytics page shows posts, reach and engagement for your connected networks.
What is in the box
Everything below exists today and is part of the product.
- Posting to 16 networks: X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, Bluesky, Pinterest, Reddit, Google Business, Telegram, Snapchat, Discord, Slack and WhatsApp.
- Starter ideas for 50 kinds of business, so you never face an empty box.
- A drag and drop calendar with your drafts in one bar above it.
- A media studio that runs in your browser: a picture editor, a timeline video editor, and a free library of pictures, video and music under licences that allow commercial use.
- Ad boosts on connected ad networks. The ad budget bills to your own ad account at the network.
- Access for your own AI agent, with read and draft rights by default.
- A Managed tier, where a person at PlatPost reads and approves every post before it goes out.
What it will not do
It will not post without your approval. The one exception is an AI agent key that you yourself allow to schedule or publish.
It will not invent a fact. A draft may use only what is in your Business Brain. When a fact is missing, the draft shows a marked gap for you to fill.
It will not publish through scraping or a stolen browser session. Every post goes through the route each network approves.
An AI model can still be wrong, so read every draft before you approve it.
Questions people ask
- Who is PlatPost for?
- Early-stage founders, creators and small businesses that have something worth selling and post rarely or not at all.
- Does PlatPost post without asking me?
- No. You approve each post and set its time. The one exception is an AI agent key that you allow to schedule or publish.
- Can I try PlatPost for free?
- Yes. A free account lets you look around. It connects no channel and posts nothing. A paid plan connects your accounts and posts.