What should an agency or a freelancer post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 64 idea starters for agencies and freelancers, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Agencies and freelance". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Development agency or studio
Building for clients: MVPs, sites, apps. The tone PlatPost suggests first is Blunt.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What you will not build, and why
- How a project went from spec to launch
- Your fixed price and what it includes
- A mistake founders make before they call you
- Why you use the stack you use
- What a good handover looks like
- How you handle a change of scope
- A project you finished early, and what made that possible
Marketing or SEO agency
Ads, content, search and social for clients. The tone PlatPost suggests first is Blunt.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A campaign result, with the spend beside it
- A channel you told a client to stop using
- What you measure in month one
- Why cheap traffic is expensive
- A test that failed, and what it proved
- How long results actually take
- The brief that makes a good campaign possible
- A question about where your clients find customers
Design or branding
Brand, product design, UX and websites. The tone PlatPost suggests first is Storytelling.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A before and after, and the reason for the change
- A design rule you break on purpose
- What a rebrand does not fix
- How you price a logo or a site
- The feedback round that improved the work
- What you cut from a page, and what happened
- How you research before you draw anything
- A question about what makes a brand feel trustworthy
Consultant or advisor
Selling advice, strategy or implementation. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A problem three clients had this year
- The first question you ask a new client
- What you charge for, and what you do not
- A recommendation the client refused, and what happened
- How you know an engagement worked
- A tool or method you use in week one
- When a client does not need you
- A question about how firms make this decision today
Freelance writer
Copy, content, ghostwriting and editing. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A line you rewrote ten times, and the final one
- What a brief needs before you can start
- Your rate, and how you set it
- A piece that performed, and why you think it did
- A writing habit that keeps you going
- What you delete from every first draft
- How you find a client’s voice
- A question about who does the writing in a business
Recruitment
Placing people, contract or permanent. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A role that is hard to fill, and why
- What a good job advert contains
- The salary reality in your market this month
- A mistake candidates make in interviews
- What a hiring manager should prepare
- How long a hire really takes
- A placement you are proud of, told safely
- A question about what people want from work now
IT support
Managed IT, networks and devices for businesses. The tone PlatPost suggests first is Matter-of-fact.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- The fault you fix most often
- What a day of downtime costs an office
- A backup check anyone can do today
- Why you replace equipment before it dies
- What is in your monthly plan, item by item
- A call-out this week and what caused it
- The setting most businesses have wrong
- A question about how businesses handle leavers
Photography or video
Shoots, edits and content production. The tone PlatPost suggests first is Storytelling.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A shot that took longer than the whole shoot
- What a day rate includes
- How you plan a shoot before the camera comes out
- A client brief that made the work better
- The equipment that matters, and the equipment that does not
- What you do when the weather goes wrong
- How long editing really takes
- A question about where businesses use video now
Questions people ask
- What should an agency or a freelancer post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 64 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.