What should a charity or a nonprofit post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 8 idea starters for charities and good causes, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Good causes". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Charity or nonprofit
A cause, a project or a community group. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What a donation pays for, exactly
- A number that shows the need
- A person you helped, told with permission
- What volunteers actually do on a shift
- A funding decision and what it changes
- What you need this month that is not money
- How you spend an ordinary week
- A question about what people wish they knew about the cause
Questions people ask
- What should a charity or a nonprofit post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 8 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.