What should a finance or legal services firm post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 24 idea starters for finance and legal services, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Money and professional". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Accountancy and bookkeeping
Accounts, tax, payroll and bookkeeping. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A deadline coming up, and what to do now
- An expense people claim wrongly
- What your fee includes for a year
- A rule change and who it affects
- What good records look like in practice
- The question every new client asks
- A mistake that costs money every year
- A question about how businesses track their numbers
Legal services
Solicitors, conveyancing, contracts and advice. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A clause people sign without reading
- How long a matter usually takes
- What fixed fees cover, and what they do not
- A change in the law and who it affects
- What to prepare before the first meeting
- A myth about contracts to correct
- When you do not need a solicitor
- A question about what businesses get wrong on paper
Mortgage or insurance broker
Arranging cover, lending and protection. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What moved in rates this week, and what it means
- A question every first-time buyer asks
- What an application really needs
- A gap in cover people do not know they have
- How you get paid, stated plainly
- A case you placed that looked hard
- What to do six months before you apply
- A question about what people find confusing here
Questions people ask
- What should a finance or legal services firm post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 24 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.