What should a health or wellbeing business post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 40 idea starters for health and wellbeing businesses, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Health and wellbeing". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Fitness and personal training
Gyms, personal training, classes and online coaching. The tone PlatPost suggests first is Friendly.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A client result, with the work behind it
- A myth about training you want to end
- What a first session actually involves
- How you plan a week for a busy person
- The exercise most people do wrong
- What progress looks like at eight weeks
- Why you charge per block, not per session
- A question about what stops people training
Therapy and counselling
Talking therapies and mental health support. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What a first session is like, step by step
- A common worry about starting therapy
- How confidentiality works, in plain words
- Why sessions are the length they are
- A small practice people can try this week
- What therapy cannot do
- How you decide if you are the right fit
- A question about what stops people asking for help
Nutrition and diet
Dietitians, nutritionists and food coaching. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A claim on a label, explained
- What a normal week of food looks like
- A change that is small and holds
- What the evidence actually says about one food
- How a consultation works
- A myth you hear every week
- What you eat when you have no time
- A question about what people find hardest to change
Private clinic
Dental, physio, optical, veterinary and similar. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What an appointment includes, and how long it takes
- A question patients ask at every visit
- What the price covers, item by item
- When to come in, and when to wait
- A piece of equipment and what it is for
- How you keep waiting times down
- Aftercare that makes the difference
- A question about what people want from a clinic
Salon, barber or aesthetics
Hair, nails, skin and treatments. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A before and after, and the work between
- How long a treatment lasts, honestly
- What a patch test is for
- The aftercare that protects the result
- Why a price differs between treatments
- A trend you will not do, and why
- What to bring to a first appointment
- A question about what clients want next season
Questions people ask
- What should a health or wellbeing business post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 40 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.