What should a creator, a show or a community post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 24 idea starters for media and community builders, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Media and community". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Creator or newsletter
Writing, video or audio with an audience. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What this week’s issue or episode is about
- A number about your audience you usually hide
- Something a reader asked you
- What people reply to most, and what that tells you
- A change you are thinking about, asked as a question
- The best and worst piece you made this year
- How long one piece takes to make
- What you will stop making, and why
Podcast or show
A show with guests or a format. The tone PlatPost suggests first is Storytelling.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- One line from this week’s guest
- How you choose who comes on
- What an episode costs to make
- A question you ask everyone
- What listeners skip, and what that told you
- A format change and the reason for it
- The episode that did better than you expected
- A question about what people want to hear next
Community or membership
A paid or free group you run. The tone PlatPost suggests first is Warm.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What happened in the group this week
- A rule that keeps the place good
- Why membership costs what it costs
- A member win, shared with permission
- What you do when it goes quiet
- The event you run every month
- Who the group is not for
- A question about what members want more of
Questions people ask
- What should a creator, a show or a community post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 24 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.