What should a property or building design business post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 24 idea starters for property and building design, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Property and building design". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Estate or letting agent
Selling and letting property. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What sold this month, and what it tells you
- A price reduction and the reason behind it
- What a viewing should show a buyer
- How long a sale is taking locally right now
- What your fee covers
- A repair that adds more than it costs
- What landlords must do this year
- A question about what people look for in a home
Landlord or property investor
Buying, holding and letting property. The tone PlatPost suggests first is Matter-of-fact.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A deal, with the numbers you can share
- What a refurbishment really cost
- A tenant question you answer often
- What the new rules mean for your portfolio
- Why you bought in one area and not another
- What you keep aside for repairs
- A void period and what you changed after it
- A question about what renters want now
Architecture and interiors
Design, drawings, planning and interiors. The tone PlatPost suggests first is Storytelling.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A plan, and the constraint that shaped it
- What planning permission actually involves
- A small change that fixed a whole layout
- What drawings cost, and what they save
- The mistake people make before they call you
- How light decides a room
- A material choice and the reason for it
- A question about what people want from their space
Questions people ask
- What should a property or building design business post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 24 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.