What should a software or tech founder post on social media?
By Guy Hamilton, founder of PlatPost. Last updated .
The short answer
Post what only you can say: a decision you made, a number you would normally keep private, a thing a customer told you. Below are 80 idea starters for software and tech founders, the same ones PlatPost offers inside the app.
One idea, three drafts
Story
I used to price jobs on the drive home, then sit on the quote for days. So I built the thing I needed.
Number
48 hours from job to quote. It is 4 minutes now, and [gap: how many quotes a week?]I send 20 a week.
Question
Sparkies: how many quotes did you lose last month because you sent them late?
How to use these ideas
These starters are built into PlatPost under "Software and tech". Pick one, add your own facts, and you have a post that nobody else can write.
In PlatPost you pick a starter, choose a tone, and get three drafts in your own voice. A draft uses only the facts you gave. A missing fact shows as a marked gap for you to fill.
Tech founder
Building a software product, pre or post revenue. The tone PlatPost suggests first is Friendly.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A decision you made this week and why
- A number you would normally keep private
- Something a customer said that changed your mind
- What you shipped, and what it took
- A thing you got wrong and what you do differently now
- A question you genuinely want founders to answer
- What you stopped doing, and what it freed up
- Advice you were given that turned out to be wrong
Indie hacker
One person, one or two products, building in public. The tone PlatPost suggests first is Friendly.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- This month’s revenue, honestly
- What you shipped this week
- The bug that cost you a customer
- Why you charge what you charge
- A habit that keeps you shipping
- A question for other solo builders
- How long the last feature really took
- The idea you killed, and the sign that killed it
B2B SaaS
A team selling software to businesses. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A pricing or packaging decision and what happened
- How a customer uses the product in a way you did not expect
- Why you built one integration before another
- What you are saying no to this quarter
- A pattern you see across customers
- A new feature, and the problem behind it
- The question every buyer asks on the first call
- What churn taught you this quarter
Developer tools
Tools for engineers, open source or hosted. The tone PlatPost suggests first is Matter-of-fact.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- How something works, explained to a colleague
- Stars against real usage, honestly
- A failure mode you keep seeing in the wild
- A release and what it fixes
- An opinion about testing or tooling you will defend
- A question about how people do this today
- A benchmark, with the method beside it
- What you removed from the API, and why
AI product or agent
A product with a model inside it. The tone PlatPost suggests first is Matter-of-fact.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- What the model gets wrong, and how you catch it
- A prompt or guardrail that earned its place
- What one run costs you, and who pays it
- The task you refuse to automate, and why
- A result a customer got that you can measure
- Why you picked this model over the obvious one
- How you test a change before you ship it
- A question about where people draw the line on AI
Mobile app
An app on the App Store or Google Play. The tone PlatPost suggests first is Friendly.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A review that told you something true
- What the last app review process was like
- A screen you rebuilt, and what moved
- Downloads against paying users, plainly
- A permission you decided not to ask for
- What people do in the first sixty seconds
- The feature people ask for that you will not build
- A question about what makes an app worth keeping
Fintech or payments
Money movement, cards, lending or accounting software. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A rule you must follow that customers never see
- What a failed payment costs a business
- How long onboarding takes, and why
- A fraud pattern you can describe safely
- Why your fees are what they are
- What changed in the rules this month
- A number about your volume you can share
- A question about how businesses handle cash flow
Health tech
Software for clinics, patients or clinicians. The tone PlatPost suggests first is Professional.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A workflow that wastes clinician time
- What the data rules stop you doing, and why that is right
- A result from a pilot, with its limits stated
- Why you built for the staff, not the patient, first
- What a procurement process really involves
- A myth about health software you want to correct
- How you keep records safe, in plain words
- A question for clinicians about their day
Cyber security
Security products, testing or consulting. The tone PlatPost suggests first is Matter-of-fact.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A weakness you keep finding, described generally
- A control that is cheap and stops most of it
- What an incident costs a small business
- The advice you give every new client
- A myth about passwords or backups to correct
- What you test first, and why that order
- A change in the threat picture this month
- A question about what businesses have in place today
Data and analytics
Dashboards, pipelines, reporting and research. The tone PlatPost suggests first is Matter-of-fact.
Idea starters. Each one is a prompt for your own facts, not a finished post.
- A number people read the wrong way
- What your data says that surprised you
- How you check a figure before you trust it
- A chart you stopped using, and what replaced it
- The question a dashboard cannot answer
- How long a clean dataset really takes to build
- A source everybody misses
- A question about how teams decide with data
Questions people ask
- What should a software or tech founder post about?
- Real things from your own work: a decision, a number, a customer's words, a mistake and what changed. The 80 starters on this page are prompts for exactly that.
- Does PlatPost write the post from these ideas?
- Yes. You pick a starter and a tone, and PlatPost writes three drafts in your own voice from the facts in your Business Brain. You edit and approve each one.
- How many kinds of business does PlatPost have ideas for?
- 50, in 11 groups. You can pick any of them for a single session.