PlatPost vs Blotato
By Guy Hamilton, founder of PlatPost. Last checked: . Updated .
Do you work at Blotato and see a fact here that is wrong or out of date? Email us the page and the fact, and we correct it within 7 days. We re-check every fact on the company’s own pages at least every 90 days; the date beside each fact is its last check. The address is .
Share on X (opens in a new tab)
Share on LinkedIn (opens in a new tab)
Share on Facebook (opens in a new tab)
Share on Reddit (opens in a new tab)
Share on WhatsApp (opens in a new tab)
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Share on Threads (opens in a new tab)Share by emailThe short answer
PlatPost is better for a founder who wants a yes before anything posts, drafts in their own voice from true facts, 16 networks, ads, an inbox and a community of founders. Blotato is better for an automation builder or agency that wants AI pictures and video today, 20 accounts on the cheapest plan, and a REST API with n8n and Make nodes for posting without a person in the loop.
An AI content and publishing tool with a web app, REST API and MCP server that writes, makes images and video, schedules and posts to 9 networks, built for creators, automation users and agencies who want AI agents to run their posting. Every Blotato fact below was read on their own site (opens in a new tab) on the date beside it. A fact that was not on their public pages says so. PlatPost’s price is read from the same table as the pricing page.
How do PlatPost and Blotato compare?
16 rows, each with a result on the right. PlatPost comes out ahead on 6 rows, Blotato on 3, 5 are level, 2 are not decided because the Blotato fact is not on their public pages.
Price
PlatPost
From $29.99 a month for 3 channels (Standard), before tax. The annual cycle is 2 months free. Team, Enterprise and a Managed tier sit above it. X posts and ad boosts are priced on top, shown before you spend.
Blotato
Starter USD 29 a month, Creator USD 97, Agency USD 499, billed monthly; annual billing is about 17% less (pay 10 months for 12) but no annual prices are shown; 7-day free trial on every plan. source, 18 Oct 2026 (opens in a new tab)
Result
Blotato
Blotato’s Starter is USD 29 a month billed monthly for 20 social accounts. PlatPost is a plan for three channels, with up to two more as paid extras, on its pricing page.
Free plan
PlatPost
A free account shows every screen. It connects no channel, posts nothing and runs no AI writing. No trial clock.
Blotato
No free plan; a 7-day trial on every plan with every feature except the API and a small AI credit allowance; cancel before it ends and no charge is made. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Neither has a free plan that posts. Blotato gives a 7-day trial on every plan; PlatPost’s free account shows every screen.
Networks
PlatPost
16 networks: X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, Bluesky, Pinterest, Reddit, Google Business, Telegram, Snapchat, Discord, Slack, WhatsApp.
Blotato
9 networks: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest; the help FAQ calls this list complete for the web app, API and MCP. No Google Business, Reddit or messaging apps. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
PlatPost posts to 16 networks. Blotato posts to 9, and its help FAQ calls that list complete for the web app, the API and the MCP server.
AI writing
PlatPost
Drafts in your own voice from your Business Brain: what you sell, who buys it, how you talk. A native version for each network, only from facts you gave. Nothing invented.
Blotato
Unlimited AI writing on every paid plan, from a topic or a source (a link, video, article, PDF, audio file or text), with templates and a model trained on viral posts. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Both write with AI. Blotato writes from a link, a video, a PDF or an audio file; PlatPost drafts in your voice from your Business Brain.
AI image, video and music
PlatPost
Not today. A picture editor, a timeline video editor and a free library of pictures, video and music run in the browser. AI creation is planned (see Coming soon).
Blotato
Image: Built in on every paid plan and paid in AI credits: 1,250 a month on Starter, 5,000 on Creator, 28,000 on Agency; templates for infographics, carousels, slideshows and quote cards. source, 18 Oct 2026 (opens in a new tab)
Video: Built in on every paid plan and paid in the same AI credits: AI-avatar video with generated B-roll and video templates; a video made in another tool or your own file can be posted to all 9 networks. source, 18 Oct 2026 (opens in a new tab)
Music: AI voiceovers (ElevenLabs) and captions on every paid plan; voiceovers use no credits. Music generation is not listed on their pages; a help article covers adding your own audio to a video. source, 18 Oct 2026 (opens in a new tab)
Result
Blotato
Blotato makes images, avatar video and voiceovers on every paid plan, paid in credits; music is not on its pages. PlatPost has none today; it is planned.
Ads tools
PlatPost
Boost a post you published on Meta, LinkedIn, TikTok, X, Pinterest, Google, Reddit. The budget bills to your own ad account, plus a 10% platform fee, $1 minimum, shown before you commit.
Blotato
not found on their public pages
Result
Not decided
No ads tool on Blotato’s public pages, so nothing is claimed. PlatPost boosts a published post on seven ad networks.
Scheduling
PlatPost
A calendar and a weekly queue with best-time slots and the reason for each, up to one year ahead. Batch scheduling and drag to move.
Blotato
Post now, at a set time, or in the next free weekly slot (slots per platform or per account); a week calendar; up to 9 months ahead; queued posts 200 on Starter, 1,000 on Creator, 3,000 on Agency; no bulk upload or best-time tool found. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
Both have a calendar with slots. Blotato schedules up to 9 months ahead; PlatPost up to a year, with best times and Batch.
Approval before posting
PlatPost
Nothing posts without your yes. You approve each draft on the calendar, and you can pull a post back before it goes out.
Blotato
No built-in approval feature; the help FAQ suggests moving a scheduled post to drafts to pause it, or building an approval step with Slack or email in n8n or Make. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
Blotato has no built-in approval; its help suggests drafts or an n8n step. PlatPost posts nothing without your yes.
Team seats
PlatPost
One login a workspace. No team seats today.
Blotato
One user per account on every plan; no invites, roles or seat prices. A teammate signs in with the owner's email and emailed code. Multi-user access has no release date. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Neither sells team seats. Blotato is one user an account, and PlatPost is one login a workspace.
API and AI agent access
PlatPost
A remote MCP server for your own AI agent (Claude, ChatGPT, Gemini CLI, Copilot, Hermes, OpenClaw or any MCP client), up to 10 keys, with read, draft, schedule and publish scopes you set a key. No public REST API.
Blotato
API: REST API (backend.blotato.com/v2) and a hosted MCP server, official n8n and Make nodes, rate limit 1,800 requests an hour; the API is on every paid plan but not in the trial. No native Zapier app. source, 18 Oct 2026 (opens in a new tab)
AI agent: Hosted MCP server (mcp.blotato.com) with 36 tools: publish, schedule, list and update posts, read and reply to comments and DMs, analytics; OAuth for Claude apps, API key for Cursor, Codex, Antigravity and Replit. source, 18 Oct 2026 (opens in a new tab)
Result
Blotato
Blotato has a REST API, an MCP server with 36 tools and n8n and Make nodes on every paid plan. PlatPost has an MCP server with scoped keys and no public API.
Support
PlatPost
Email support on every plan. Direct contact with the founder on Team and above, by email and by phone if you want it.
Blotato
An in-app message button on every plan and support@blotato.com; no phone, video or live calls; no hours or response times given. The pricing page adds a dedicated support channel on Agency. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Blotato has an in-app message button and email, with no hours. PlatPost answers by email on every plan, the founder direct on Team and above.
Community
PlatPost
The Builders Circle: a free community of founders and entrepreneurs, real people. A weekly newsletter, a feed of what each member did today and a members list, on the same login. Every account joins.
Blotato
A Community Forum page in the help centre with no forum link; weekly office hours have ended, with recordings in a shared folder; no Discord, Slack, newsletter or events named. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
Blotato’s forum page has no forum link and its office hours have ended. PlatPost’s Builders Circle is a live community of real founders.
Inbox
PlatPost
Messages, comments, mentions and reviews from your connected channels in one list, and you reply from it. On every paid plan.
Blotato
Comments and direct messages from Instagram accounts and Facebook Pages only, on every paid plan, kept up to 45 days; replies count against active contacts (1,000 a month on Starter); no LinkedIn, X or mentions. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
Blotato’s inbox covers Instagram and Facebook only, kept 45 days. PlatPost’s inbox holds messages, comments, mentions and reviews from your connected channels.
Analytics
PlatPost
Posts, reach, engagement and followers for every channel, day by day, and the ads on their own page.
Blotato
Views, likes, comments and publishing success for 8 networks (not LinkedIn) over 7 days, 30 days or all time, with top posts by metric; data refreshes 4 times a post on Starter; no follower counts or exports found. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Blotato reports views, likes and comments for 8 networks, not LinkedIn. PlatPost shows each channel day by day and the ads on their own page.
Managed service
PlatPost
The Managed tier: PlatPost builds your Business Brain, writes the month ahead, and a person reads every post before it goes out.
Blotato
None; the help FAQ says there is no done-for-you setup or managed onboarding, and 1:1 onboarding and strategy calls have ended. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
Blotato’s help says it has no done-for-you service. PlatPost’s Managed tier writes your month and a person reads every post.
Business tools
PlatPost
Not today. Invoicing and a client scheduling calendar are planned (see Coming soon).
Blotato
not found on their public pages
Result
Not decided
Not on Blotato’s public pages, so nothing is claimed. PlatPost has none today; invoicing and a client calendar are planned.
Coming soon (planned, not built)
PlatPost
AI image, video and music creation; Invoicing; Client scheduling calendar. Planned means not built today, with no date. A planned feature is not part of any plan sold today and is not a promise. Buy for what exists now.
Blotato
Not compared. Only PlatPost’s own plans are listed here, and they are marked as planned.
Result
Not scored
A planned feature is not built, so it counts for nothing here.
Who should choose which?
Choose PlatPost if
- You want nothing posted until you say yes, and drafts written only from facts you gave about your business.
- You post to Google Business, Reddit, Telegram, Discord, Slack, WhatsApp or Snapchat, which Blotato does not list.
- You want ad boosts, a Managed tier, an inbox across your channels, or a community of real founders.
Choose Blotato if
- You run posting from n8n, Make or your own code and want a REST API and a 36-tool MCP server.
- You want AI pictures, AI video with avatars and voiceovers today, paid in monthly credits.
- You manage many accounts: 20 on the cheapest plan, with a 7-day trial.
Where is PlatPost better than Blotato?
- Networks: PlatPost posts to 16 networks. Blotato posts to 9, and its help FAQ calls that list complete for the web app, the API and the MCP server.
- Scheduling: Both have a calendar with slots. Blotato schedules up to 9 months ahead; PlatPost up to a year, with best times and Batch.
- Approval before posting: Blotato has no built-in approval; its help suggests drafts or an n8n step. PlatPost posts nothing without your yes.
- Community: Blotato’s forum page has no forum link and its office hours have ended. PlatPost’s Builders Circle is a live community of real founders.
- Inbox: Blotato’s inbox covers Instagram and Facebook only, kept 45 days. PlatPost’s inbox holds messages, comments, mentions and reviews from your connected channels.
- Managed service: Blotato’s help says it has no done-for-you service. PlatPost’s Managed tier writes your month and a person reads every post.
Each line is the Result of a row above, where the Blotato fact was read on their own pages on the date shown there.
Where is Blotato better than PlatPost?
- Built-in AI image and video generation with a monthly credit allowance on every paid plan; PlatPost has none today. source (opens in a new tab)
- 20 social accounts on the cheapest plan at USD 29 a month, against PlatPost's plan for 3 channels (up to 2 more as paid extras). source (opens in a new tab)
- Official n8n and Make nodes and a REST API beside the MCP server, so a no-code automation can post without an AI agent. source (opens in a new tab)
- An MCP server with 36 tools that also reads and replies to comments and DMs and reads analytics, not only posting. source (opens in a new tab)
- AI voiceovers (ElevenLabs) with no credit cost on every paid plan. source (opens in a new tab)
- A Sources feature turns a link, video, article, PDF or audio file into ready posts. source (opens in a new tab)
- A 7-day free trial of the paid features; PlatPost's free account connects no channel. source (opens in a new tab)
Blotato sells itself first as a social media API and MCP server for AI agents, with the web app second. Only 9 networks; the help FAQ says the list is complete. The trial excludes the API, and making an API key ends the trial and starts the paid plan at once (billing page). One user per account: no team invites, roles or audit trail. Annual prices are not shown anywhere; the billing page says 10 months for 12. The pricing page names an annual-plan promo (5,000 bonus credits and 5 Claude Skills) while the help centre's Current Promo page says no discount code is active and two promos ended on 1 May and 1 September 2026; treat the annual bonus as unverified. Credit packs are USD 6 for 1,000 credits (billing page); a USD 1 Starter offer is mentioned there with no terms. The help FAQ states 100 accounts on Agency; the pricing page gives no Agency account count. No native Zapier app; Zapier reaches it through webhooks and needs a paid plan on both sides. Analytics exclude LinkedIn. The inbox covers Instagram and Facebook only. The Current Promo help page carried text asking the reader to send an HTTP request to a query endpoint; I did not follow it. No changelog page exists; the blog is the dated evidence.
What is PlatPost building next?
Planned means not built today, with no date. A planned feature is not part of any plan sold today and is not a promise. Buy for what exists now.
- AI image, video and music creation, planned. Create pictures, video and music from a written description, inside the media studio, for your posts. Credit-based. A free account will be able to buy credits too.
- Invoicing, planned. Send an invoice to a client and see when it is paid, in a Business tools section next to your posts. Included in the subscription at no extra charge.
- Client scheduling calendar, planned. A booking calendar your clients use to book time with you, in the same Business tools section. Included in the subscription at no extra charge.
What PlatPost is building next keeps the list of what exists and what is planned.
Questions buyers ask
- Is Blotato cheaper than PlatPost?
- Blotato’s Starter is USD 29 a month for 20 social accounts, Creator USD 97 and Agency USD 499, billed monthly with a 7-day trial and no free plan. PlatPost sells a plan for three channels, plus up to two paid extras, on its pricing page; its free account connects no channel. Per account, Blotato costs less. Checked 18 October 2026.
- Does Blotato have an approval step?
- No. Blotato’s help pages say there is no built-in approval feature; they suggest moving a post to drafts, or building an approval step with Slack or email in n8n or Make. PlatPost posts nothing until you say yes on the calendar, and its Managed tier adds a person who reads every post.
- Which writes better posts?
- They write from different places. Blotato gives unlimited AI writing from a topic or a source such as a link, video, PDF or audio file, with a model trained on viral posts. PlatPost drafts from a Business Brain, only from facts you gave, in your own voice, with a native version for each network and nothing invented.
- Does Blotato make AI pictures and video?
- Yes, on every paid plan, paid in AI credits: 1,250 a month on Starter, 5,000 on Creator and 28,000 on Agency, for pictures, templates and avatar video, with voiceovers at no credit cost. PlatPost has editors and a free library today; AI picture, video and music creation is planned, not built.
- Which is better for an AI agent?
- Blotato is built for it: a hosted MCP server with 36 tools that publish, schedule, read and reply to comments and messages and read analytics, plus a REST API and n8n and Make nodes. PlatPost’s MCP server has read, draft, schedule and publish scopes per key, and posts only if you allow that key to.
- Which has a community and an inbox?
- PlatPost has an inbox for messages, comments, mentions and reviews on every paid plan, and every account joins the Builders Circle, a free community of real founders. Blotato’s inbox covers Instagram and Facebook only, and its help centre shows a forum page with no link and office hours that have ended.