PlatPost vs Metricool
By Guy Hamilton, founder of PlatPost. Last checked: . Updated .
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PlatPost is better for a founder who wants the posts written in their own voice from a Business Brain, posted to 16 networks after a yes, with a Managed tier and a community of founders. Metricool is better for a person who wants a free plan that publishes, deep analytics and competitor reports, ad campaigns with no tool fee, or team roles on the Advanced plan.
Metricool is a social media planner and analytics tool with a free plan that publishes, sold to creators, small businesses and agencies, with ads, an inbox, competitor analysis and an MCP server on every plan. Every Metricool fact below was read on their own site (opens in a new tab) on the date beside it. A fact that was not on their public pages says so. PlatPost’s price is read from the same table as the pricing page.
How do PlatPost and Metricool compare?
16 rows, each with a result on the right. PlatPost comes out ahead on 3 rows, Metricool on 7, 4 are level, 2 are not decided because the Metricool fact is not on their public pages.
Price
PlatPost
From $29.99 a month for 3 channels (Standard), before tax. The annual cycle is 2 months free. Team, Enterprise and a Managed tier sit above it. X posts and ad boosts are priced on top, shown before you spend.
Metricool
Starter USD 20 a month billed annually or USD 25 billed monthly, up to 5 brands (USD 36 or 45 for 10). Advanced USD 53 or 67, up to 15 brands. Also EUR 16/20 and 43/54. Custom on request. No trial of a paid plan found. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool’s Starter is USD 20 a month billed annually, USD 25 monthly, for up to five brands. PlatPost is a plan for three channels, with up to two more as paid extras.
Free plan
PlatPost
A free account shows every screen. It connects no channel, posts nothing and runs no AI writing. No trial clock.
Metricool
A free plan for ever: 1 brand, no LinkedIn or X, 20 published posts a month, 30 days of analytics, 5 competitor profiles, the AI assistant with 5 credits a month, the MCP, one user. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool’s free plan posts 20 times a month from one brand, without LinkedIn or X. PlatPost’s free account connects nothing.
Networks
PlatPost
16 networks: X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, Bluesky, Pinterest, Reddit, Google Business, Telegram, Snapchat, Discord, Slack, WhatsApp.
Metricool
Connects 11 networks: Facebook, Instagram, Threads, X (paid add-on, USD 10 a month an account), Bluesky, LinkedIn (paid plans), Pinterest, TikTok, YouTube, Twitch, Google Business Profile; plus Meta, Google and TikTok Ads accounts. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
PlatPost posts to 16 networks. Metricool connects 11, with X as a paid add-on of USD 10 a month an account.
AI writing
PlatPost
Drafts in your own voice from your Business Brain: what you sell, who buys it, how you talk. A native version for each network, only from facts you gave. Nothing invented.
Metricool
An AI assistant writes, translates, corrects, changes tone, adds hashtags and adapts text per network, on every plan. Credits a brand a month: Free 5, Starter 20, Advanced 35, Custom set by agreement. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Both write and adapt text for each network. Metricool’s assistant is paid in credits, 5 a month on Free; PlatPost drafts from your Business Brain.
AI image, video and music
PlatPost
Not today. A picture editor, a timeline video editor and a free library of pictures, video and music run in the browser. AI creation is planned (see Coming soon).
Metricool
Image: not found on their public pages
Video: not found on their public pages
Music: not found on their public pages
Result
Not decided
Not on Metricool’s public pages, so nothing is claimed. PlatPost has no AI creation today either; it is planned.
Ads tools
PlatPost
Boost a post you published on Meta, LinkedIn, TikTok, X, Pinterest, Google, Reddit. The budget bills to your own ad account, plus a 10% platform fee, $1 minimum, shown before you commit.
Metricool
An Ads section creates Meta Ads and Google Ads campaigns inside the tool and manages or monitors TikTok Ads. The help page states no plan limit and no fee of Metricool's own. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool creates Meta and Google Ads campaigns inside the tool. PlatPost boosts a published post on seven ad networks.
Scheduling
PlatPost
A calendar and a weekly queue with best-time slots and the reason for each, up to one year ahead. Batch scheduling and drag to move.
Metricool
Calendar with a best-time heatmap (100 or more followers), autolists for recurring queues and RSS, CSV import (about 50 posts a file advised). No limit on how far ahead; recurring posts stop at 180 days, AI scheduling at 90. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Both have a calendar with best times. Metricool adds a heatmap and autolists; PlatPost schedules up to a year ahead with Batch.
Approval before posting
PlatPost
Nothing posts without your yes. You approve each draft on the calendar, and you can pull a post back before it goes out.
Metricool
A post approval system, review requests, roles and post assigning on the Advanced plan and above only. The pricing page marks approval as absent on Free and Starter. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
PlatPost holds every post for your yes on every plan. Metricool’s approval is on Advanced and above only.
Team seats
PlatPost
One login a workspace. No team seats today.
Metricool
Free and Starter give one user and allow no more. Advanced (from USD 53 a month billed annually) and Custom add team and client roles; no user cap and no per-user price is stated. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool’s Advanced adds team and client roles with no user cap. PlatPost is one login a workspace.
API and AI agent access
PlatPost
A remote MCP server for your own AI agent (Claude, ChatGPT, Gemini CLI, Copilot, Hermes, OpenClaw or any MCP client), up to 10 keys, with read, draft, schedule and publish scopes you set a key. No public REST API.
Metricool
API: An API on Advanced and Custom only, for exporting metrics and inbox comments and for calls from Zapier, Make, n8n or Postman. The MCP server is on every plan, Free included. source, 18 Oct 2026 (opens in a new tab)
AI agent: An official MCP server on every plan, Free included, for Claude, ChatGPT, Cursor, Make, Zapier, n8n and Gemini CLI: reads analytics and best times, creates and edits scheduled posts. No inbox, Smartlinks, autolists or ads through it. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool has an MCP server on every plan, free included, and an API on Advanced. PlatPost has an MCP server with scoped keys and no public API.
Support
PlatPost
Email support on every plan. Direct contact with the founder on Team and above, by email and by phone if you want it.
Metricool
Email and in-app chat, plus a help centre. No hours or response time are stated. The Custom plan adds a dedicated account manager and priority support. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Metricool has email and in-app chat, with no hours stated. PlatPost answers by email on every plan, the founder direct on Team and above.
Community
PlatPost
The Builders Circle: a free community of founders and entrepreneurs, real people. A weekly newsletter, a feed of what each member did today and a members list, on the same login. Every account joins.
Metricool
No forum, Slack group or Discord was found. Free live masterclasses and recorded webinars, free courses under Metrischool with certificates, and an email newsletter. source, 18 Oct 2026 (opens in a new tab)
Result
PlatPost
Metricool’s pages show masterclasses, courses and a newsletter, no forum or group. PlatPost’s Builders Circle is a community of real founders.
Inbox
PlatPost
Messages, comments, mentions and reviews from your connected channels in one list, and you reply from it. On every paid plan.
Metricool
Facebook and Instagram comments and DMs, TikTok business comments, X DMs, LinkedIn comments and mentions, YouTube comments, Google Business reviews. Stores no history, no auto reply, one brand at a time. Plan not stated. source, 18 Oct 2026 (opens in a new tab)
Result
Both
Metricool’s inbox covers comments and DMs on seven networks and keeps no history. PlatPost’s inbox holds messages, comments, mentions and reviews.
Analytics
PlatPost
Posts, reach, engagement and followers for every channel, day by day, and the ads on their own page.
Metricool
Post and follower analytics; Free keeps 30 days, paid plans unlimited. PDF and PPT reports from Starter; custom templates and Data Studio on Advanced. Competitor analysis (5 Free, 100 paid). Advanced Analytics add-on from USD 12 a month. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool adds PDF and PPT reports and competitor analysis, and paid plans keep history without limit. PlatPost shows each channel day by day and the ads.
Managed service
PlatPost
The Managed tier: PlatPost builds your Business Brain, writes the month ahead, and a person reads every post before it goes out.
Metricool
not found on their public pages
Result
Not decided
No managed service on Metricool’s public pages, so nothing is claimed. PlatPost’s Managed tier has a person read every post.
Business tools
PlatPost
Not today. Invoicing and a client scheduling calendar are planned (see Coming soon).
Metricool
Flows: a keyword on an Instagram or TikTok comment, DM or story reply triggers up to three sales messages; free for a limited time, then a paid add-on on Starter and Advanced. SmartLinks link in bio. No invoicing, booking or CRM found. source, 18 Oct 2026 (opens in a new tab)
Result
Metricool
Metricool’s Flows send sales messages from a keyword on a comment or DM. PlatPost has none today; invoicing and a client calendar are planned.
Coming soon (planned, not built)
PlatPost
AI image, video and music creation; Invoicing; Client scheduling calendar. Planned means not built today, with no date. A planned feature is not part of any plan sold today and is not a promise. Buy for what exists now.
Metricool
Not compared. Only PlatPost’s own plans are listed here, and they are marked as planned.
Result
Not scored
A planned feature is not built, so it counts for nothing here.
Who should choose which?
Choose PlatPost if
- You want the writing done from your Business Brain, in your voice, within a flat plan, not by a small monthly credit count.
- You post to Reddit, Telegram, Discord, Slack, WhatsApp or Snapchat, which Metricool does not list.
- You want a Managed tier where a person reads every post, and a community of real founders.
Choose Metricool if
- You want a free plan that connects a channel and publishes 20 posts a month.
- You want competitor analysis, long analytics history and PDF or slide reports for a client.
- You create Meta or Google ad campaigns inside the tool, or you need team and client roles on Advanced.
Where is PlatPost better than Metricool?
- Networks: PlatPost posts to 16 networks. Metricool connects 11, with X as a paid add-on of USD 10 a month an account.
- Approval before posting: PlatPost holds every post for your yes on every plan. Metricool’s approval is on Advanced and above only.
- Community: Metricool’s pages show masterclasses, courses and a newsletter, no forum or group. PlatPost’s Builders Circle is a community of real founders.
Each line is the Result of a row above, where the Metricool fact was read on their own pages on the date shown there.
Where is Metricool better than PlatPost?
- A free plan for ever that connects real channels and publishes 20 posts a month; PlatPost's free account connects no channel. source (opens in a new tab)
- Starter costs USD 20 a month billed annually for up to 5 brands, each brand holding one profile per network, under PlatPost's plan for 3 channels (up to 2 more as paid extras). source (opens in a new tab)
- An official MCP server on every plan, Free included, listed as a connector in Claude and ChatGPT, with setup guides for Cursor, Make, Zapier, n8n and Gemini CLI. source (opens in a new tab)
- Team and client roles with no stated user cap on Advanced, and reviewers can approve by email with no account; PlatPost has one login. source (opens in a new tab)
- Creates Meta and Google ad campaigns inside the tool, with no fee of Metricool's own stated on its pages; PlatPost adds a 10% fee on a boost. source (opens in a new tab)
- Competitor analysis (5 profiles on Free, 100 on paid plans) and a paid hashtag tracker; PlatPost has neither. source (opens in a new tab)
- Flows automates comment and DM replies into a sales message on Instagram and TikTok. source (opens in a new tab)
- Prices in EUR as well as USD, PDF and PPT reports, a Data Studio connector and white label on Custom, built for agencies. source (opens in a new tab)
- Twitch analytics and Google Business Profile reviews in the inbox, which PlatPost does not list. source (opens in a new tab)
- Free courses with certificates (Metrischool) and regular free live masterclasses. source (opens in a new tab)
Prices exclude VAT and show in EUR or USD by a toggle; the fetched pricing text did not label the two price blocks, and the page 'Metricool Pricing Explained' (dated 13 July 2026) confirms USD 20/25 and USD 53/67 as annual/monthly. Advanced brand tiers: 25 brands USD 85 annual or 107 monthly; 50 brands USD 159 or 210. Add-ons: X USD 10 a month an account; Advanced Analytics from EUR 10 or USD 12 a month (the pricing line 'first 15 days' refers to this add-on, not a plan trial); hashtag tracker USD 25 a day a network. The Free plan is stated to be no trial and never to expire; older Metricool pages mention a 15-day or 30-day Premium trial, so trial status is uncertain and recorded as not found. Flows launched 1 September 2026, free for a limited time, then a paid add-on with no price stated; X support was promised. Metricool Studio and Campaign Dashboards are limited on Starter. Twitch is listed as connectable; publishing to it was not checked. 'Brand' is Metricool's unit: one profile per network per brand. The MCP page says a free account cannot schedule more than 20 posts, while the help centre says Free schedules more but publishes 20 a month. The company is Metricool Software SL, Madrid. An older blog post gives the Free limit as 50 posts; the pricing page says 20.
What is PlatPost building next?
Planned means not built today, with no date. A planned feature is not part of any plan sold today and is not a promise. Buy for what exists now.
- AI image, video and music creation, planned. Create pictures, video and music from a written description, inside the media studio, for your posts. Credit-based. A free account will be able to buy credits too.
- Invoicing, planned. Send an invoice to a client and see when it is paid, in a Business tools section next to your posts. Included in the subscription at no extra charge.
- Client scheduling calendar, planned. A booking calendar your clients use to book time with you, in the same Business tools section. Included in the subscription at no extra charge.
What PlatPost is building next keeps the list of what exists and what is planned.
Questions buyers ask
- Is Metricool cheaper than PlatPost?
- Metricool’s Starter is USD 20 a month billed annually or USD 25 monthly for up to five brands, and its free plan publishes 20 posts a month on one brand without LinkedIn or X, a USD 10 add-on. PlatPost sells a plan for three channels, plus up to two paid extras, on its pricing page. Checked 18 October 2026.
- Does Metricool write posts with AI?
- Yes, by credits. Metricool’s AI assistant writes, translates, changes tone and adapts text per network, with 5 credits a brand a month on Free, 20 on Starter and 35 on Advanced. PlatPost drafts every post from your Business Brain in your voice, within the AI runs your plan allows.
- Which is better for ads?
- Metricool creates Meta Ads and Google Ads campaigns inside the tool and manages TikTok Ads, with no fee of its own stated on its pages. PlatPost boosts a post you published on seven ad networks, billed to your own ad account, plus a platform fee shown before you commit. For building a campaign, Metricool.
- Does Metricool post to more networks than PlatPost?
- No. Metricool connects 11 networks, Twitch among them, with X as a paid add-on and LinkedIn on paid plans only. PlatPost posts to 16, with Reddit, Telegram, Discord, Slack, WhatsApp and Snapchat, which Metricool does not list. Twitch is on Metricool’s list and not on PlatPost’s.
- Can my own AI agent use Metricool?
- Yes. Metricool has an official MCP server on every plan, Free included, for Claude, ChatGPT, Cursor, Make, Zapier, n8n and Gemini CLI, which reads analytics and creates scheduled posts. PlatPost has a remote MCP server with up to ten keys and read, draft, schedule and publish scopes you set a key.
- Which has a community and a managed option?
- PlatPost. Every account joins the Builders Circle, a free community of real founders with a weekly newsletter and a feed, and the Managed tier has a person read every post. Metricool’s pages show free masterclasses, courses with certificates and a newsletter, but no member community and no managed service.